Viva Magenta — Pantone's 2023 Color of the Year — is bold, warm, and surprisingly versatile. Here's how to wear it, whatever your personal style.
PANTONE 18-1750 · Viva Magenta
Go Bold — Make It the Statement
Embrace Viva Magenta as your hero color. A dress or top in this shade paired with neutral bottoms — black, white, or camel — needs nothing else. JudyP's Razzmatazz is the closest match in our palette and it is stunning on its own. Pair with Royalty, Tangerine, or Pretty in Pink for a full-color moment.
Go Subtle — Use It as an Accent
If your wardrobe is built on neutrals, Viva Magenta works beautifully as an accent. A scarf, earrings, or a statement bag in this hue adds just enough energy to an otherwise calm outfit. Pair with Pearl, Platinum, or Natural from JudyP's palette for an elegant, understated look.
Go Natural — Let It Live in Earth Tones
Viva Magenta originated in nature — derived from the South American cochineal beetle — and it sits perfectly alongside earth tones. Deep greens, rich browns, and dark navy all make Magenta pop in an organic, grounded way. Try JudyP's Mazarine or Chocolate as a base and bring in Magenta through accessories.
JudyP colors closest to Viva Magenta:
- Razzmatazz — Vibrant pinkish-red, the closest match
- Bougainvillea — Deep, warm pink with purple undertones
- Pretty in Pink — Softer, more feminine take on the family

